著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Friedman, Lawrence and Marketing Science Institute",Evaluating the effects of variations in package sizes : a theoretical approach,,Marketing Science Institute,1970,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130282271512767744