著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Sethuraman, Raj and Cole, Catherine and Marketing Science Institute",Why do consumers pay more for national brands than for store brands?,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282271565093376