著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Tellis, Gerard J. and Chandy, Rajesh K. and Thaivanich, Pattana and Marketing Science Institute","Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?",,Marketing Science Institute,1999,Report,,,,https://cir.nii.ac.jp/crid/1130282271715625600