著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Keller, Kevin Lane and Heckler, Susan E. and Houston, Michael J.",The effects of brand name suggestiveness on advertising recall,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282271749853952