著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Buzzell, Robert D. (Robert Dow) and Farris, Paul and Marketing Science Institute",Marketing costs in industrial businesses : a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share,,Marketing Science Institute,1976,Report,,,,https://cir.nii.ac.jp/crid/1130282271851543808