著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bernhardt, Kenneth L. and Kinnear, Thomas C.",Cases in marketing management,7th ed,Irwin,1997,The Irwin series in marketing,,0256204640,,https://cir.nii.ac.jp/crid/1130282271912022912