著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cravens, David W. and Lamb, Charles W.",Strategic marketing management cases and applications,3rd ed,Irwin,1990,The Irwin series in marketing,,025607898X,,https://cir.nii.ac.jp/crid/1130282272069062272