著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Low, George S. and Mohr, Jakki J. and Marketing Science Institute",The advertising-sales promotion trade-off : theory and practice,,Marketing Science Institute,1992,Report,,,,https://cir.nii.ac.jp/crid/1130282272089068288