著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Clark, Bruce H. and Montgomery, David Bruce and Marketing Science Institute",Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper,,Marketing Science Institute,1996,Report,,,,https://cir.nii.ac.jp/crid/1130282272089102208