著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Dhar, Sanjay K. and Hoch, Stephen J. and Marketing Science Institute",Why store brand penetration varies by retailer,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282272225048576