著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Morwitz, Vicki G. and Schmittlein, David C. and Marketing Science Institute",Testing new direct marketing offerings : the interplay of management judgment and statistical models,,Marketing Science Institute,1997,Report,,,,https://cir.nii.ac.jp/crid/1130282272240276224