著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Brannen, William H.",Advertising and sales promotion : cost-effective techniques for your small business,,Prentice-Hall,1983,A Spectrum book,,013015024X,,https://cir.nii.ac.jp/crid/1130282272297218432