著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Pechmann, Cornelia and Ratneshwar, S. and Marketing Science Institute",Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?,,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130282272365461120