著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mittal, Banwari","Bridging the gap between our knowledge of who"" uses coupons and ""why"" coupons are used : working paper",,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130282272372011264