著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Lehmann, Donald R. and Winer, Russell S.",Analysis for marketing planning,4th ed,Irwin,1997,McGraw-Hill international editions,,007115423X,,https://cir.nii.ac.jp/crid/1130282272394218240