著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Boyd, Harper W. and Levy, Sidney J.",Promotion : A behavioral view,,Prentice-Hall,1967,Prentice-Hall foundations of marketing series,,,,https://cir.nii.ac.jp/crid/1130282272434196352