著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Kerin, Roger A. and Mahajan, Vijay and Varadarajan, P.",Contemporary perspectives on strategic market planning,,Allyn & Bacon,1990,,,"0205123015,0205125131",,https://cir.nii.ac.jp/crid/1130282272468975744