著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Bovée, Courtland L. and Arens, William F.",Contemporary advertising,2nd ed.,Irwin,1986,The Irwin series in marketing,,0256033021,,https://cir.nii.ac.jp/crid/1130282272498071808