著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ketchum, Alton",Ways to more effective TV and radio advertising,,"Interpublic Press, Simon and Schuster",1967,Principles and practices of marketing communications,,,,https://cir.nii.ac.jp/crid/1130282272588156544