著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Shocker, Allan D. and Hall, William G. and Marketing Science Institute",Pretest market models : a critical evaluation,,Marketing Science Institute,1986,Report,,,,https://cir.nii.ac.jp/crid/1130282272602346240