著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Cravens, David W. and Lamb, Charles W.",Strategic marketing management cases,4th ed,Irwin,1993,The Irwin series in marketing,,0256105316,,https://cir.nii.ac.jp/crid/1130282272608006784