著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Pechmann, Cornelia and Stewart, David W.",Advertising repetition : a critical review of wear-in and wear-out,,Marketing Science Institute,1990,Report,,,,https://cir.nii.ac.jp/crid/1130282272667992448