著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "McAlister, Leigh and Hulland, John S. and Marketing Science Institute",Promoting a product line : managerial implications,,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130282272684965888