著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Borden, Neil H. (Neil Hopper) and Gale, Christopher and American Marketing Association",Changing marketing and marketing change : 1970 spring conference abstracts of papers,,American Marketing Association,,Series,,,,https://cir.nii.ac.jp/crid/1130282272702750976