著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Greyser, Stephen A. and Reece, Bonnie B. and Marketing Science Institute",Advertising's standards and content : executives' perspective,,Marketing Science Institute,1972,Preliminary research report,,,,https://cir.nii.ac.jp/crid/1130282272720391040