著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Milne, George R. and Mason, Charlotte H. and Marketing Science Institution",A niche share approach for assessing brand performance and identifying competitive groups : technical working paper,,Marketing Science Institute,1994,Report,,,,https://cir.nii.ac.jp/crid/1130282272727123712