著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Davis, Scott M.",Brand asset management : driving profitable growth through your brands,1st [i.e. 2nd] ed.,"Jossey-Bass, A Wiley Imprint",2002,The Jossey-Bass business & management series,,0787963941,,https://cir.nii.ac.jp/crid/1130282272794689664