著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Rapp, Stan and Collins, Thomas L.","MaxiMarketing : the new direction in advertising, promotion, and marketing strategy",,McGraw-Hill,1987,McGraw-Hill international editions,,0071002790,,https://cir.nii.ac.jp/crid/1130282272798993280