著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Herr, Paul M. and Farquhar, Peter H. and Fazio, Russell H. and Marketing Science Institute",Using dominance measures to evaluate brand extensions,,Marketing Science Institute,1993,Report,,,,https://cir.nii.ac.jp/crid/1130282272810185344