著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Balasubramanian, Siva K. and Kumar, V. and Marketing Science Institute","Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial, and service markets",,Marketing Science Institute,1990,Report,,,,https://cir.nii.ac.jp/crid/1130282272855798400