著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lancaster, Geoffrey A. and Withey, Frank and Chartered Institute of Marketing",Marketing fundamentals,,Butterworth-Heinemann,1994,The Marketing series,,0750619988,,https://cir.nii.ac.jp/crid/1130282272857565056