著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Vakratsas, Demetrios and Ambler, Tim and Marketing Science Institute","Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper",,Marketing Science Institute,1996,Report,,,,https://cir.nii.ac.jp/crid/1130282272869345408