著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Zaltman, Gerald and LeMasters, Karen and Heffring, Michael",Theory construction in marketing : some thoughts on thinking,,Wiley,1982,Theories in marketing series,,0471981273,,https://cir.nii.ac.jp/crid/1130282272872764672