著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Arens, William F. and Weigold, Michael F. and Arens, Christian",Contemporary advertising,12th ed,McGraw-Hill Irwin,2009,McGraw-Hill higher education,,9780073381077,,https://cir.nii.ac.jp/crid/1130282272902574976