著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Bursk, Edward Collins and Greyser, Stephen A.",Cases in marketing management,2d ed,Prentice-Hall,1975,Prentice-Hall foundations of marketing series,,0131188933,,https://cir.nii.ac.jp/crid/1130282272910154496