著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McDonald, Malcolm and Chartered Institute of Marketing","Marketing plans : how to prepare them, how to use them",4th ed,Butterworth-Heinemann,1999,The Marketing series,,0750641169,,https://cir.nii.ac.jp/crid/1130282272954089856