著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Walker, Orville C. and Mullins, John W. (John Walker)",Marketing strategy : a decision-focused approach,"7th ed., International student ed",McGraw-Hill/Irwin,2011,McGraw-Hill international editions,,9780070171466,,https://cir.nii.ac.jp/crid/1130282272957313664