著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Lucas, Darrell Blaine and Britt, Steuart Henderson",Measuring advertising effectiveness,,Garland,1985,The History of advertising : 40 major books in facsimile,,0824067487,,https://cir.nii.ac.jp/crid/1130282272997014144