著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Carroll, Raymond L. and Davis, Donald M.",Electronic media programming : strategies and decision making,,McGraw-Hill,1993,McGraw-Hill series in mass communication,,0070102988,,https://cir.nii.ac.jp/crid/1130282273036592256