著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Heighton, Elizabeth J. and Cunningham, Don R.",Advertising in the broadcast and cable media,2nd ed,Wadsworth Pub. Co.,1984,Wadsworth series in mass communication,,0534029140,,https://cir.nii.ac.jp/crid/1130282273053533184