著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Mela, Carl F. and Gupta, S. K. and Lehmann, Donald R. and Marketing Science Institute",The long-term impact of promotion and advertising on consumer brand choice : working paper,,Marketing Science Institute,1996,Report,,,,https://cir.nii.ac.jp/crid/1130282273095079552