著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Engel, James F. and Warshaw, Martin R. and Kinnear, Thomas C.",Promotional strategy : managing the marketing communications process,8th ed,Irwin,1994,The Irwin series in marketing,,0256122407,,https://cir.nii.ac.jp/crid/1130282273098955008