著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Massingham, Lester and Lancaster, Geoffrey A. and Chartered Institute of Marketing","Marketing case studies : how to tackle them, how to answer them",2nd ed,Butterworth-Heinemann,1995,The Marketing series,,0750620110,,https://cir.nii.ac.jp/crid/1130282273118075904