著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Wertenbroch, Klaus and Skiera, Bernd",Measuring consumer willingness to pay at the point of purchase,,Marketing Science Institute,2001,Report,,,,https://cir.nii.ac.jp/crid/1130282273153380096