著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"McNeill, Dennis L. and Swinyard, William R.",Comparative product information and its interaction with brand name and product type,,Marketing Science Institute,1980,Report,,,,https://cir.nii.ac.jp/crid/1130282273164099712