著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Olson, Jerry and Ray, William and Alwitt, Linda F. and Marketing Science Institute",Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials,,Marketing Science Institute,1989,Report,,,,https://cir.nii.ac.jp/crid/1130282273194556288