著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Ailawadi, Kusum L. and Lehmann, Donald R. and Neslin, Scott A.",A product-market-based measure of brand equity,,Marketing Science Institute,2002,Report,,,,https://cir.nii.ac.jp/crid/1130282273245600896