著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Buchanan, Bruce S. and Morrison, Donald G.","Measuring simple preferences : an approach to blind, forced-choice product testing",,Marketing Science Institute,1985,Report,,,,https://cir.nii.ac.jp/crid/1130282273282036864