著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL
"Katz, Helen E.","The media handbook : a complete guide to advertising media selection, planning, research, and buying",2nd ed,L. Erlbaum Associates,2003,LEA's communication series,,"0805842675,0805842683",,https://cir.nii.ac.jp/crid/1130282273369303424