著者名,書名,版表示,出版者名,出版年,シリーズ名,番号,ISBN,ISSN,URL "Bearden, William O. and Ingram, Thomas N. and LaForge, Raymond W.",Marketing : principles & perspectives,3rd ed,McGraw-Hill/Irwin,2001,McGraw-Hill higher education,,0072322977,,https://cir.nii.ac.jp/crid/1130288667953169824